It’s A Great Time To Be A Reader!

books

Now is a great time to be a reader. With the advent of the Kindle, followed by the iPad and a host of ebook readers, we who love the written word, who love stories, are happier than a duck on a rainy day in California.

The choices available to us are, well, they might as well be infinite. We are in a bookstore or a library that never ends. We have all the free books we could ever want. We have bargain books beyond count. And the books just keep coming.

Somewhere I read 3,000 books a day are being published. Certainly I won’t want to read more than a fraction, but in the course of a year—that is 1,095,000 books published. Even if I were to attempt to read only 1%, that would mean I’d need to read 10,950 books or 30 books a day. Not possible, unless I was a speed reader in overdrive with the afterburners kicked in and I had nothing else to do in the day.

The choices are amazing. The indie revolution is a readers dream. The publishing world’s Big 5 hegemony has been broken by the DIYers. Anyone can now write and publish a novel or short story or a work of nonfiction. No longer is an editor sitting behind closed doors determining what we can read. The marketplace is like a ginormous bazaar and we the reader make the decision who we want to read, who we are going to support with our hard-earned dollars.

There’s no censorship either by some unknown editor, following some megacorporation’s rules. The megacorps have been defeated by the lowly indie revolutionary putting out his or her own ebook for sale on Amazon, iBooks, Nook, Kobo, Smashwords, Drive Thru Fiction, and a host of other sales sites — including one’s own blog, website, or social media platform.

The marketplace rules and corporations drool!

I’m a libertarian. That simply means the power and the rights belong to the people. Not the government with Comstock-type censorship or internet censorship, nor megacorps with their own agendas. We the reader, have the right to buy and read whatever we want as long as no one is hurt in the process. I repeat, it’s a great time to be a reader.

Recently, I read Death of an Idiot Boss by Janice Croom, an indie author. Ms Croom’s novel provided everything I wanted in a mystery story. It was a satisfying read. By contrast, I started reading Cara Black’s Murder in the Marais. A Random House megacorp book. I so wanted to like Ms Black’s book, because I love private detective mysteries. Sorry Ms Black, even though you are supposed to be a NY Times and USA Today bestselling author, your book was boring and I set it aside, only partly read, for a rousing steampunk adventure by indie author Jack Tyler: Beyond the Rails. A great read. Like Firefly gone steampunk.

Who’s going to get my reading dollars in the future? I can guarantee you, it won’t be Ms Black. Now I might try another Aimee Leduc mystery in the future, but I will buy a used copy. My dollars going to the independent used bookstore and not to Ms Black or Random House megacorp. Or I might save my money altogether and go to the library.

Traditional publishing no longer has a stranglehold on what we can read. I read somewhere that less than 200 writers each year are accepted into the Big 5’s hallowed halls of officially sanctioned authordom. And notice most are passed over for the advertising money and their books are soon found on the remainder table.

In the wake of the Big 5’s collapsing market share, the small press is gaining ground. And that is a good thing. Competition is always a good thing. However, writer’s be warned: the small press is small for a reason. That reason is lack of money, financial clout. Be careful going with a small press. Make sure you can get your book back if they go belly up.

However, in spite of Barnes and Noble’s woes and the Big 5’s woes, they aren’t going away anytime soon. Which only means good things for us readers. And that is there are LOTS of books available for us to buy and read.

The Big 5, the small press, indie author/publishers are producing new books at a phenomenal rate and that is good for us. Power to the reader! It’s a great time to be a reader.

As always, comments are welcome and until next time — happy reading!

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Exclusive—To Be Or Not To Be

We’re talking Amazon here and their KDP Select program. When an author enrolls digital books in KDP Select, they cannot be sold elsewhere. Period. The ebook is exclusive to Amazon. The benefit? The book can be borrowed by Prime and KDP Select customers and the author gets a royalty for the borrow — and the borrow counts as a sale. Amazon has just introduced a change to the program as to how money is paid out. Payout is now going to be based on pages read. Which may or may not be a good thing.

I enrolled in KDP  Select on January first of this year and cancelled my participation as of the end of June. Why did I do so when 95% of authors re-enroll? Because I wasn’t seeing any significant benefit. Sure I got some borrows and got about half of the royalty I would have gotten had the book been purchased. Of course one can argue half a payment for a borrow is better than no payment at all and there is truth there.

From my experience, total borrows ended up less than total sales. My book was tied up with Amazon which meant I could not have my ebook for sale anywhere else. Not on Apple’s iBooks, not on Barnes and Noble, not on Kobo, not on Scribd, not anywhere. Granted indie authors have repeatedly reported the majority of their income comes from Amazon. Sometimes all other venues combined don’t even equal Amazon sales. Nevertheless, I couldn’t help but wonder if trying those other outlets wouldn’t be better than just limiting myself to Amazon.

I don’t like monopolies and let’s face facts, in the book business Amazon is darn near a monopoly. Their sales clout was used to punish Hachette in their recent negotiations with Amazon when Hachette didn’t kowtow to Amazon’s wishes right away. What is to say that at some point, Amazon, in pursuit of the almighty dollar (which is why businesses are in business), won’t use that same clout to extract better deals from indie authors? That was Kobo President Michael Tamblyn’s point in his warning to Indie Authors.

I love Amazon because their site is easy to use and they offer just about everything. I hate Amazon because they are a monster. They are not unlike Walmart when the mega-box store chain moves into a small town and destroys the local businesses. (Which I witnessed first hand.) I don’t shop at Walmart. I’m coming to the point where I no longer want to buy from Amazon. Hence part of my reason to spread my digital books around.

The Kindle started the ebook revolution, so to speak. But I still get most of my books from the iTunes store. My iPad allows me the freedom to buy books from anywhere. I’m locked into no one purveyor. In October of last year, Apple announced over 225 million iPads have been sold. Compared to around 44 million Kindle devices through 2013. Clearly there are more iPads around than Kindles. And if readers who are also iPad users are like me, they will have Kindle and Nook apps on their iPads. So the question begs to be asked, why limit my books to Amazon when they have one-fifth the devices of Apple? And we haven’t even looked at Nook and Kobo yet.

That was dieselpunk author John Picha’s point. It makes sense one wants to be in the iBook store and elsewhere.

The other point that I found frustrating with Amazon’s KDP Select program was that I didn’t get any aid in marketing my books. Here I am exclusive with them and they do nothing to help promo my titles. Oh sure there is the give away or the Countdown special, but Select authors don’t get any special recognition. Our books aren’t put before the public eye. I still have to do all of my own advertising to get discovered. So again I ask, what’s the point? I basically get nothing being an exclusive author. A couple piddly tools to give away my book or sell it for less. I don’t need to be exclusive to Amazon to do that.

It seems to me, if Amazon really wants to make exclusivity attractive they need to sweeten the pot. Give exclusive authors more visibility so they can get discovered and sell lots of books. Benefits the author and benefits Amazon. Instead Amazon is simply trying to corral all the indie authors with smoke and mirrors.

This is my experience. Other authors have benefited from the program. I haven’t to any significant degree. Therefore, I’m pulling out and seeing what happens. I may go back to being exclusive. Then again I may prefer my eggs being in more than one basket.

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