Talent’s Not Enough

Nothing in this world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. … Persistence and determination alone are omnipotent.

—Attributed to Calvin Coolidge

Last week I wrote about creativity and the joy of being a creator.

This week I want to riff on that idea with a dose of reality. Talent is not enough to succeed.

In my years of actively writing for publication, I’ve seen many poets and fiction writers — far more talented than myself — give up.

They may have given up because of too many rejection slips. Or thrown in the towel because of a bad review or two or three. Or they may have called it quits due to lack of sales. Or they were not up to the hard work of promoting their writing. They had the misconception that just because they had talent they would not have to work. Success would instantly be theirs. As Nick Stephenson has noted, if no one knows you exist — all you are doing is writing into a black hole. And I’ll add: even if you have talent. Success comes from work. You have to work hard to get people to find you and notice you.

I could easily name a half dozen authors or more whose books are on my iPad who have disappeared. Apparently they’ve given up. They lacked persistence and determination.

It’s common knowledge that most new business ventures fail within the first three years. And writing is no different. It is a business venture, whether the author is traditionally published or self-published.

My late friend, John J. (“Jack”) Koblas, whose books were published by a regional publisher in Minnesota, used to drive his van — loaded with cases of his books — all over the country. He gave talks and went to conferences, and sold autographed copies of his books. That was hard, hard work. But he was able to earn a living from his writing by doing so. He found many, many readers because he did the work of finding them.

Jack was persistent and determined. When I first met him in the early 1970s, he was gathering rejection slips for his fiction. He eventually gave up trying to sell his fiction, and instead wrote biographies of famous writers who lived in Minnesota. He found publishers for those books. Then he wrote a fabulous book on Jesse James’s raid on the Northfield, Minnesota bank — and he found his audience in history writing.

Then, because his non-fiction was selling, his publisher brought out his fiction and poetry.

Work. Hard, hard work. But it eventually paid off.

We indie writers are in the same boat. The easy money, the easy route to readers, is gone. It ended in 2014. Now, due to tremendous competition, we have to work. We have to get creative, in order to find our readers.

Persistence and determination. That’s what we need. That has to become our mantra. Because talent is not enough. Many talented writers were and are business failures. They gave up and disappeared. Their dreams crashed and burned — because they gave up. They didn’t have the determination to push on. They didn’t persist. They didn’t get creative and find their unique path to success.

And I find that to be very sobering and very sad. I urge you, my fellow writers, not to be one of them.

The joy they could have brought to scores, hundreds, maybe thousands of readers — is gone, forever.

Talent isn’t enough to succeed. And that is repeatedly demonstrated by the mediocre writer, who is persistent and determined, and thereby succeeds. That, too, is very sobering and very sad.

Persist! Be creative! And you can hold your dream in your hands.

Comments are always welcome. And until next time, happy persisting!