Defining Success

In any endeavor, we consciously or unconsciously define what success looks like.

When I was writing poetry, the writing of which is not financially lucrative by any measure, I defined success by such things as name recognition, the ability to get into certain magazines, the ability to write and get published, what was for me, a difficult form to write, and to be considered by my peers as the first amongst equals.

None of those measures of success involved receiving payment for what I’d written. Yet they were all determiners, for me (and most, if not all, of my fellow poets), of being a successful poet.

So how do we define success for ourselves in general and in writing fiction in particular? That question is no different than asking what is the meaning of life?

The answers are personal, and only you can provide the answer for yourself.

Writers, especially fiction writers, seem to think their work only has value if they get paid for it, and such payment that will enable them to quit the day job.

Is money, though, the only measure of fiction writing success? Can we define success some other way?

Of course we can. We can define success anyway we so desire.

Ask yourself this: if I were to never get a dime for any story or novel that I wrote, would I keep on writing? Or ask yourself this: Do I love writing? Or do I love the dream of getting rich from writing?

If most aspiring novelists were honest with themselves, they’d admit that they see writing fiction as being like the gold rush, or the lottery. They just want to get rich in what they think is a very easy way to do so. 

What they soon discover is that writing, especially indie writing, is a job — not a get rich quick scheme. Writing is work. Rewarding work, in my opinion. But work, nevertheless. And as with the gold rush and the lottery, the middleman is the one who makes the most coin.

Here’s another question: What do you love to do, even though you get no money for doing it? In fact, you have to pay money to do it. What is that activity? Whatever it is, that’s how you should view writing. You love doing it, even if you have to pay money to get your books into other people’s hands. And in the process, if you’re good enough, or lucky enough, you might make some money at the writing gig.

I’m going to let you in on a secret. Writing fiction — if you want to make serious coin by writing — is a business. And if you aren’t good at business, you won’t be good at making money from your pen.

But if you’re willing to put in the time to educate yourself on the business part of the writing gig, then, like any other self-employed person, you might make a living at writing. Probably won’t get rich, but you might make a decent living. Might. Just keep in mind that most businesses don’t succeed. They fail.

Which brings us back to defining success in writing fiction some other way than monetarily. It might be helpful to see ourselves as entertainers. Entertainers who make people laugh and cry just for the pleasure of giving them a brief respite from their lives.

In the nearly 7 years that I’ve been doing this writing gig, I’ve sold 929 books. It’s not a million, but it is more than none. And to my mind, that is something.

If I add in the 61,291 Kindle Unlimited page reads, and figure them to be equal to at least 300 books, then I’ve had people pay me to read over 1200 copies of my books. Incredible. That is, simply incredible.

I’ve also given away over 3300 books as lead magnets, ARCs, and gifts. Which means even more people have at least one of my books in their hand, and hopefully found the read a pleasurable and entertaining experience.

You see, on July 1st of this year, 2021, I had an epiphany. And it was simply this: focusing on trying to make money was destroying what I love. The pursuit of riches was making me hate writing.

And I truly love writing. I love the very act of holding a pencil or pen in my hand, and putting words on paper. I love the experience of the mystery of the creative process and seeing the results appear on paper. That, in and of itself, defines success for me: getting the story out of my head and onto paper.

Marcus Aurelius, the last of the Five Good Emperors, wrote, Life is opinion; or, Life is what you decide it is. One can define success the same way: success is what you think it is.

If you define success as being the second James Patterson, good luck. You might have a better chance of winning the lottery. Why set yourself up for what is surely to be failure? Then, again, who am I to say you won’t be successful? Because you very well may be.

You see, I’ve never had much interest in being a bestselling author. I simply want to sell books, have people read them, and like them enough to buy more of my books. To me, that is plenty of success. But it might not be for you. On the other hand, I encourage you not to define success in such a way that if you don’t achieve it that lack of achievement destroys your love of writing. Or your love of anything, for that matter.

Nor have I ever had an interest in being an award winning author. That’s just someone’s opinion, and most people’s opinions aren’t worth a tinker’s damn because they are subjective and not based on evidence. Which is certainly true about art, and fiction writing is art. But if awards float your boat, go for them. Just don’t be disappointed if you don’t get one, and quit something you love.

In my own eyes, and I’ve come to realize at the age of 68 years and 9 months that those are the only eyes that matter, I’m a successful writer of fiction.

Have I climbed the highest mountain that’s out there? No, I haven’t. But you don’t have to climb Mount Everest to be a mountain climber.

Comments are always welcome. And until next time, happy reading (and writing)!

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The Indie Writer’s Key to Success

Every day I’m in contact with indie authors (independent author-publishers) who are looking to make it big and are languishing in obscurity.

Back in 2014, when I started publishing, the indie world was changing. The old days were for all intents and purposes gone. The days of simply writing and putting your books up on Amazon, making the first book in your series free or 99¢, and collecting the money. Those days ended in 2014.

Unfortunately, all of the successful writers from whom I was getting my advice, didn’t see the newer, more difficult world coming.

Hindsight is always 20/20.

However, 5 years later, as I continue to look for monetary success, there remain three keys that all successful indie writers follow. These worked in the past and they work now. And while I do follow these three keys, I haven’t struck gold — yet. But that doesn’t mean others haven’t done so by following these keys — for they have.

So, my writer friends, and interested reader friends, lets take a look at these keys. But first,

The Base

Success always builds on a strong base. For writers that base is:

      1. Good writing. You have to know how to tell a story. The story your target audience wants to hear in the way they want to hear it. If you can’t tell a good story, you need to learn how before you do anything else.
      2. A good looking package. Your book needs to look appealing. That means appropriate cover art for the genre. Cover art that looks professional.
      3. A pleasant reading experience. The text needs to be well formatted and free of typos and textual issues as much as possible.

Now on to the keys!

Publish Often

Every successful indie author publishes often. “Often”, of course, is subject to debate. How often is often?

There is a well-known phenomenon on Amazon: the 30 day cliff. Publish a book and after 30 days, it drops off the charts. I’ve seen this with my own books. I’d get a few sales in the first 30 days, and after that nothing.

The best way to beat the 30 day cliff is by publishing often.

January through March of 2018 I published the first three Pierce Mostyn books. One each month. Sales didn’t start falling off until July. I published Van Dyne’s Vampires in October, but it was too late to revive dropping sales. The advantage I’d gained from the rapid release was gone.

The lesson I learned was — I can’t wait 7 months to release my next book. 

At a minimum, I think indie authors need to publish a book every 3 months. Quarterly is the minimum publishing schedule to maintain some kind of momentum.

However, every other month would be even better.

And monthly is ideal.

Why?

It has has to do with the nature of the indie audience. The readers of indie authored books tend to be voracious readers. Reading several books a week. Or more.

I’m a rather slow reader. Yet I manage to read at least 2 books a month and usually more.

Indie writers need to publish often to feed the indie reader. 

If you don’t publish often — you will be forgotten. 

Remember, thousands of books are added to Amazon’s catalog every day.

Write Fast

The corollary to Publish Often is to write fast.

In the pulp era, fast writing meant food on the table and a roof over the writer’s head.

Hugh B Cave averaged 5 to 6 stories every week. That’s easily equivalent to 2 novels a month.

Erle Stanley Gardner, while working full time as a partner in his law firm, wrote 100,000 words a month. And in the beginning of his writing career he was experiencing a 90% rejection rate.

My hero, Anthony Trollope, while working full time at the post office, wrote 2,500 words per day.

If you want to make money, if you want readers, writing must be viewed as a job. A business. Set goals and keep them.

Trollope wrote what I think is a doable daily quota. He used writing sprints (he apparently invented them) to achieve his daily goal. He timed himself and aimed for 250 words every 15 minutes.

Using a 15 minute sprint, I’ve easily surpassed 250 words in that 15 minutes. So Trollope’s word count is achievable. And the nice thing about writing sprints is that you can scatter them throughout the day if you have to in order to achieve your word count.

A goal of 2,000 words/day, if met, will produce 730,000 words in a year. That’s a dozen 60,000 word novels. Does any writer actually need more than that?

Write in Series

The final key is that indie authors must write in series. Why? Because indie readers want to read series of books rather than standalone novels.

The readers of traditionally published books tend to read fewer books and are okay with the standalone novel. Not so, indie readers.

Indie readers also prefer novels to short stories. And novels to even novellas. Something to keep in mind.

Summary

Write fast, in series, and publish often. That is the baseline. If you aren’t doing those things, you are setting yourself a nearly impossible task if you want to gain readers and make money from your writing.

Advertising won’t do it. A mailing list won’t do it. A website or a closed Facebook group won’t do it. There are no substitutes.

Michael Anderle fast published his way to a half million a year income from writing. Advertising helped — but only after the series was selling. He knew he could pour money into advertising because the series was already selling on its own.

For me, I know publishing a book a month isn’t realistic. I don’t write fast enough. But I do think once a quarter is doable.

So there it is. Go forth my friends and write and publish and then write some more!

Comments are always welcome! And until next time, happy writing (and reading)!

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