Writing Life | CW Hawes

Four Years

November marks my four year anniversary as an independent author-publisher. And they’ve been four super wonderful years. I’m very much looking forward to year 5.

I’ve published 28 books, with number 29 coming out by year’s end. If I’d gone the traditional publishing route, I might still be looking for an agent. Screw traditional publishing. It’s the indie life for me!

Now I’d love to write that I just bought that Rolls Royce I’ve always dreamed of owning with my royalties from this year. Unfortunately, my desire has greatly outpaced my earnings.

Am I disappointed? I’d be a liar if I said I wasn’t. But I’m only disappointed a teeny-weeny bit. Why? Because I have 28 books, soon to be 29, available for people to enjoy. I’m making some money. And people, at least some people, like my stories. Plus I’m doing what I always wanted to do and loving it. What more can one ask for?

I’ve learned a lot these past four years and I’m hoping the next four years will at least allow me to buy a Ford Focus. 🙂

While all that sounds optimistic, fundamentally I’m a pragmatist. In the end, what works is what counts. I’ve read dozens of books, articles, and blogposts by writers as to what works and what doesn’t. I don’t focus on the fads or the gimmicks or the golden parachutes. I look at what truly works.

For indie writers, there is one refrain that has been constantly sounded by virtually all the successful writers — and it’s simple: write fast, write in series, publish often, and build a mailing list. Those 4 things are what virtually all successful indie authors have done and are doing. Sure there are exceptions. But they are the exceptions.

If you are an indie writer and aren’t writing fast, aren’t writing one or more series, if you aren’t publishing often, and you aren’t building a mailing list — then you will almost certainly fail. It doesn’t matter how good your writing is. Indie readers want lots of books, because they tend to be voracious readers, and they want them in series. It’s that simple.

Self-publishing today is easy and gaining in respectability. And I’m glad. For anyone who wants to write and publish a book, now that person can. There are no longer any gatekeepers stopping people. We can tell the world whatever is on our hearts and minds. We can tell the world all the stories we want to. And that is a good thing.

Marketing, however, remains the bugaboo — for both indies and the big corporate publishers.

Finding one’s audience is the real challenge for any artist or entertainer who hopes to make a living producing art. And fiction writers are both artist and entertainer. And this is where a mailing list can help the writer. Because a mailing list is really a list of those who like your work, or are at least interested. You won’t get that from Amazon or Apple or Barnes and Noble. They keep the email addresses to themselves.

Marketing in some form is essential to getting our name and our work out in front of potential readers and buyers. A mailing list is simply a voluntarily captive audience, as it were. There are other forms of marketing, and they should be used. But you writers, don’t neglect the mailing list.

For the curious, I’ve earned the following royalties for my efforts:

2014 (2 months) $113.48

2015 $233.87

2016 $231.04

2017 $212.53

2018 (through October) $280.53

Those earnings came from the sale of 513 books, 35 borrows, and 23,202 page reads.

As you can see, I’m no mega-star. No bestseller. No award winner. But I’m not ashamed of those numbers. Thus far I’ve achieved all that with but 4 weeks of paid advertising done at the beginning of this year. The bulk of my sales and page reads came from free advertising venues.

My fan base is tiny. And I do mean tiny. But it’s a start and I continue to be excited and encouraged with every sale and page read.

For the coming year I’m going to focus on the indie formula for success. I plan on writing lots, at least 1,000 finished words a day and hopefully I can push that to 2,000 or 2,500 on a consistent basis.

The old pulp formula, which is now the indie formula, is alive and well. Publishing 3 books in 3 months proved it to me. It’s what has given me my best year ever. I had sustained sales for 4 months after the third book was published. If I’d had more ready to go… Who knows, I might have been a bestseller.

I’m also going to work on building my mailing list. I’m a believer in the 1,000 fan theory. Which is this: all an artist needs is 1,000 super fans (those folks who will buy whatever you put out — books, recordings, cups, sweatshirts, etc.) to make a living from his art.

To find those fans, I’ll be using such avenues as Prolific Works and BookFunnel: giving away a free copy of a story in exchange for an email. The process is slow and tedious. Many unsubscribe right away. Many drop off in the first few months, and many never open an email. I’ll cull from the list those who are unresponsive. Leaving the folks who are hopefully interested in my books.

I love writing. I love being retired so I have the freedom to write all day if I choose. I wouldn’t have it any other way. Life is grand.

Comments are always welcome. And until next time, happy reading!

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More on Writing’s Purpose

Two weeks ago we took a look at Stephen King’s statement regarding why writers write. We concluded that while it sounded noble, it wasn’t overly accurate.

Most writers write to make money. If they happen to enrich people’s lives along the way, that’s a nice bonus.

This week I’d like to look at Edgar Rice Burroughs’s far more realistic assessment.

In August of 1931, Forrest J Ackerman, then 14, got into an argument with his teacher over the literary merits of Tarzan. Ackerman then wrote a letter to Burroughs telling him about it.

Burroughs sent a letter back to Ackerman. Here is the reply:

Thanks for your letter. Tell your teacher that, though she may be right about my stories, there are some fifty million people in the world who will not agree with her, which is fortunate for me, since even writers of garbage-can literature must eat.

My stories will do you no harm. If they have helped to inculcate in you a love of books, they have done you much good. No fiction is worth reading except for entertainment. If it entertains and is clean, it is good literature, or its kind. If it forms the habit of reading, in people who might not read otherwise, it is the best literature.

Last year I followed the English course prescribed for my two sons, who are in college. The required reading seemed to have been selected for the sole purpose of turning the hearts of young people against books. That, however, seems to be a universal pedagogical complex: to make the acquiring of knowledge a punishment, rather than a pleasure.

I want to emphasize two points out of this excellent statement.

Love of Books

“If [my stories] have helped to inculcate in you a love of books, they have done much good.”

To my mind, reading fiction should be a pleasure. It should instill in the reader a love of books.

Like many of you, I acquired that love very early. I doubt I was even in kindergarten. Books such as Seuss’s Scrambled Eggs Super and Syd Hoff’s Danny and the Dinosaur I still fondly remember. And I’ve loved reading and books ever since.

That love I helped to instill in my daughter. And I now encourage reading whenever I can. For a love of books is far more beneficial than a love of TV, or movies, or video games. Reading has so many additional benefits than video entertainment. It is a skill that is critical to the survival of civilization.

As Burroughs himself points out in his letter: teaching seems to universally have as its goal to make acquiring knowledge a punishment, rather than a pleasure.

This especially affects boys. Is it any wonder girls now go to college in greater numbers than do boys? When reading is a “girl thing”, it only follows that studying is also for “girls” — and what young boy in his right mind wants to like a girl? None when I was growing up, and I don’t think boys have changed all that much in the years since.

Therefore we should encourage authors to write books with good male role models. Because boys don’t identify with female leads. Reading about hot babes and kickass heroines comes in after puberty — if they read at all by that time.

Entertainment

“No fiction is worth reading except for entertainment.”

In my opinion, this is where it is at. Say what one will, the ultimate purpose of a story is to entertain. It may do other things as well — but if it doesn’t entertain, it does nothing beneficial. And it may even go so far as to destroy the impetus to read.

Burroughs noted that if a story entertains and is clean, it is good literature. And the best literature is that which forms the habit of reading in people who might not otherwise read. That is the best form of enrichment. The enrichment of lives. The lives of those who weren’t previously readers.

Comic books are entertainment and are often put down by parents. However, my first exposure to Jules Verne was a comic book version of From Earth to the Moon. It didn’t hurt me. I’m still an avid reader. And I even read “good literature”.

Writing’s Purpose

The purpose of writing fiction is the same as the ancient art of telling a story around the fire: to entertain. The story may also teach a lesson, or moral, or a bit of philosophy. But if the story doesn’t entertain, then it has failed in its main purpose and also in any secondary purpose. And may even turn off the reader. A lifetime of potential pleasure gone in a moment.

I also want to mention Burroughs’s comment “…even writers of garbage-can literature must eat.” Burroughs wrote to entertain and make money. And he made a lot of money.

What I especially like is that Burroughs was honest. He wasn’t afraid to say he wrote for money.

I wonder: if Mr King says one shouldn’t write for money, then why hasn’t he given away all of his earnings from writing? Seems to me the proof is in the pudding.

Comments are always welcome. And until next time, happy reading!

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Seventeen Days…

…and counting! In 17 days the moving van will be here and a new adventure begins. For those of you who do not know, my wife and I are relocating to Houston, Texas.

She’s retiring on the 17th. She’s put in her time working for the man and is now looking forward to spending her days painting. And if we plan it right, she’ll make some money doing so. That, however, requires a business plan and she hasn’t gotten that far. Yet.

For me, though, all of the packing and sorting is basically a pain in the… I can’t focus! Too much of my brain’s RAM is filled up with wrapping paper, bubblewrap, and boxes.

My books are boxed. My paper (most of it, anyway) is boxed. Most of my pens are packed away. File drawers are empty and the contents packed in boxes.

In the chaos of moving, my writing world is upside down. And that is giving my creative brain conniption fits.

I want to write! And it seems all I’m getting done is an ever growing To-Do List.

Yes, I know: this, too, shall pass. But in the meantime, my brain is stamping its little foot and it’s not being very nice about the forced vacay.

It keeps trying to sidetracked me with plot ideas, story snippets, intriguing first lines — and boy are they tempting. After all, I could just pay the movers to pack everything. Right?

Every time I start thinking along those lines, my wallet throws a fit. And it has a much bigger voice.

What I’ve done to solve this little dilemma, is to type up a short story I wrote some time back. Typing and editing isn’t writing. And it isn’t very creative, but at least my brain now has something to do.

What I have managed to sneak in is time to read. I have discovered a new (to me) author. Richard Schwindt, out of Kingston, Ontario, Canada. He is delightfully humorous, writes about the adventures of very interesting characters, and does so with a very deft pen.

He also writes self-help non-fiction. He’s a semi-retired social worker and therapist.

Take a look at his Amazon page for some truly fab reads. I provided the link to his Amazon.ca author page, as his Amazon.com page doesn’t contain all of his oeuvre.

I’ve recently read (links are to amazon.com):

Herkimer’s Nose

Scarborough: Confidential

Sioux Lookout: Confidential

Kingston: Confidential

All four books are paranormal mysteries with intriguing occult detectives. They are only $.99 for the summer. Do pick them up. Schwindt is a delightful writer.

Now back to packing.

Comments are always welcome. And until next time, happy reading!

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