#IndieApril

April on Twitter is #IndieApril month. All month long we celebrate independent authors/publishers — indies. It is a self-publishing extravaganza.

I regularly read self-published books. In fact, the majority of my reading is of self-published authors. In this day and age democracy reigns in the publishing world. The artificial gatekeepers of editors and agents and publishing house rules are dinosaurs on the evolutionary path to extinction.

Two thousand and many more years ago there were no agents, no editors, no publishers. If Sophocles wanted to write a play, he wrote one. The audience was the only arbiter. If Seneca, wanted to write a book on moral philosophy, he wrote one. Only the audience mattered.

When the printing press was invented, self-publishing — which was the only kind of publishing there was — could reach much larger audiences with the new printed books than it ever could with the old handwritten manuscripts of previous generations. A win for publishing democracy.

Today, with ebooks, there are no limits. Not selling enough on Amazon? BookFunnel can create a code for your ebook that allows you to give it away or sell it. The reader then redeems the code on the BookFunnel site and gets the book.

You can literally stand on a street corner and give away or sell your ebook to any number of takers. All you do is give them a card with your book code on it.

You’re on the bus or an airplane. The person next to you is interested in your book — you can make a sale right then and there.

I haven’t used BookFunnel’s new program yet (it’s not offered on my current plan), but I’ve been thinking of ways I could use it. Because it sure beats the heck out of hauling around cartons of paperbacks.

Democracy has returned to writers and readers in a way, Aeschylus, Plato, Seneca, Plotinus, and other ancients never dreamed of. And I, for one, love it.

Each #IndieApril I try to read several brand new authors. So far this month I’ve read two new to me authors: Caleb Pirtle III and Lex Allen.

Lonely Night To Die by Caleb Pirtle III is a collection of three noir thrillers. I prefer to see them as three episodes in the life of the Quiet Assassin, Roland Sand. Lonely Night To Die is a thrilling, suspenseful read by international bestselling and award winning author Caleb Pirtle III. Do add it to your reading list.

Lovably Dead is a collection of tales of terror by Lex Allen. Awesomely scary reads by a superb writer. If you love being scared to death, get Lovably Dead. Just make sure your life insurance is paid up.

I also like to revisit favorite authors during #IndieApril. So far I’ve revisited Ray Zacek and Andy Graham.

Cosecha by Ray Zacek is a novella of terror you won’t soon forget. A monster is prowling the US-Mexico border. A monster that only catches — never releases. If Zacek writes it, you need to buy it.

Andy Graham is a writer who is quite literary in his style. However, that doesn’t mean he won’t scare the bejesus out of you. Because he will. I’m currently reading A Crow’s Game. And, yes, all the lights are on. And I do mean all.

Indie writers are turning out fabulous books and stories. There are so many talented people out there that the gatekeepers would have denied an audience. And that ain’t right.

April isn’t over. I urge you to buy, read, and review a self-published book. Let me know in the comments if you need suggestions.

Comments are always welcome! And until next time, happy reading!

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#IndieApril

Today’s the last day of April. A third of the year is over. Wasn’t yesterday New Year’s? At least while time’s flying, I’m having fun! Hope you are too!

If you’re a regular reader of this blog, you know I’m a reader. I prefer reading to TV, movies, video games, boardgames, you name it. Reading takes you to a million different worlds without leaving the comfort of your own home. Reading’s my favorite way to travel. Reading also stimulates the imagination like nothing else. And that’s a good thing.

Earlier this month, on Twitter, someone started the hashtag #IndieApril. The goal was to get people to buy, read, and review books written by independent author/publishers.

Being an independent author/publisher and reader, I was excited to jump on the bandwagon. After all, reading is a good wagon to jump on.

I ended up buying 7 books. Here they are:

The Tainted Dollar by Chris Derrick

Hotel Obscure by Lisette Brodey

Voyager by Carl Rackman

The Monkey Idol by KD McNiven

A Brother’s Secret by Andy Graham

Connor’s Gambit by Z Gottlieb

Into Armageddon by Jeff DeMarco

As beauty is in the eye of the beholder, so is a good book in the eye of the reader. And just as there is a lot of beauty out there, there are a heck of a lot of good books that just don’t get the press.

The editors who work for publishers are mere mortals. They put their shoes on the same way you and I do. They are biased and opinionated individuals whose job is to make money for the publisher, the businessman, they work for.

The stories are legion of editors who passed on the eventual bestseller. The stories are legion of editors who thought book X was the next Gone With the Wind — and it didn’t even sell 10 copies.

Why is this? It’s because publishers aren’t interested in art. They’re interested in money. How many bucks will they make on Book X versus Book Y? This makes sense if we understand that publishing is a business. The publishing house’s sole purpose is to make money for the owners. 

Businesses exist to make money. It’s why Jeff Bezos started Amazon — to make money. To get rich if possible. It’s why Random House exists — to make money for their German and British owners. Publishers only see books as dollar signs.

For the last 50 plus years I’ve read in writing magazines and now on the internet, that bestsellers keep publishers afloat. On virtually all of their other books they lose money. The likes of Patterson and Rowling and King, enable publishers to publish the likes of you and me — if we can get past the gatekeepers (editors). And there were other bestsellers who allowed the publishers to gamble on Patterson, Rowling, and King.

As much as I don’t like the monopolistic mindset of Amazon, I’m forced to say that it was the Kindle that changed publishing forever.

Suddenly, overnight, not a single writer needed an agent or a publisher. Writers were free at last. There were no more gatekeepers to prevent our voices from being heard.

Publishing had suddenly become a true democracy. Publishing became as easy as buttering a slice of toast.

Of course, people have this proclivity to make easy things difficult. And so now we see indies themselves setting up all manner of roadblocks to prevent the newbies from entering the ranks of the august.

I hear constantly that one has to have an editor, maybe several! I was told by one nobody author that if I didn’t have money to hire an editor, I should hold a garage sale to raise the money to hire one. What idiocy! As if I have enough stuff I don’t want to make even $10. 

Here are more must haves. One has to have a professionally made book cover. That one has to pay a formatter for a professionally formatted book. And one has to pay for lots of marketing.

What’s going on is simple. In the first place, all those editors that publishers have let go in the last 30 years are seeking to feed off of the indie revolution. Quite honestly, indies don’t need professional editors. We are our own publishing house of our own books. We don’t need someone who doesn’t know us to tell us what our books should or shouldn’t be.

In the second place, indies themselves — to eliminate competition — set up barriers to new writers. Of course there are no barriers to publishing today, so these people play the traditional publishing mind game and make gullible newbies think they need all the above mentioned crap.

The indie publishing waters are filled with sharks and piranha — let the newbie beware. I say ignore those naysayers and shysters. Just write and publish your book. Then learn how to market it.

Every day I’m amazed at the good indie writers I discover. Writers who’s books languish at the 500,000 or one million rank in the paid Kindle Store. Writers who are usually better than the indie bestsellers — most of whom are of no better quality than the traditionally published crowd.

On this last day of #IndieApril, I encourage you to pick up a book or two written by an independent author/publisher. Here are 10 suggestions:

Crispian Thurlborn

Steve Bargdill

Richard Schwindt

Ben Willoughby

Brian Fatah Steele

Joe Congel

Matthew Cormack

Ray Zacek

RH Hale

Zara Altair

Comments are always welcome! And until next time, happy reading!

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